A fellow traveller on the road to the 2025 EuroBasket
Ecommbx will be the sixth player for the Cyprus national team at the Euro 2025 Eurobasket. As he said speaking to Sigma and the show Noon and Something the Owner of the Cyprus Basket platform and representative of Ecommbx sports issues Neoklis Theocharidis, Cyprus will host a group of the EuroBasket 2025. This is the first time something like this has happened, it is the biggest celebration for basketball at European level and the federation deserves congratulations. That’s why Ecommbx decided to be a companion in this effort of the national team.
Asked how the involvement with basketball and the effort to support the sport came about, Mr. Theocharidis mentioned that the CEO of the company Michael Charalambidis loves basketball, and there is also the amateur basketball team of Ecommbx which won the championship. We are involved in all sports, we have provided pitches not only for basketball but also for other sports, but we are a little bit more involved in basketball. “As Mr. Charalambides said, it is an investment for both the company and for basketball itself, in order to contribute to the further boost of the sport in Cyprus, as we see a future for it”, said Mr. Theocharides.
Asked to comment on the agreement with Sasha Vezenkov, he said that he is now Ecommbx brand ambassador for the next 2 years and we are very proud of this partnership. As you know, Sasha started his basketball career in Cyprus, noted Mr. Theocharides.
In addition, he announced through the show that Eleana Christinaki, the basketball player of Olympiacos Piraeus, will also be a brand ambassador of Ecommbx. We are investing in this way in women’s basketball and we will sponsor the two amateur tournaments that are held in Cyprus. We also sponsor the team of Keravnos Strovolos and other teams covering the whole spectrum of the sport.
Asked whether there is a sporting spirit in sport, Mr. Theocharides referred specifically to basketball, answering in the affirmative. I think that the effort should start from the head, the Cypriot basketball federation, which is making fantastic steps in recent years, he said. There have been rocky years and scorched earth in the past, but right now there is land through which other Sasha Vezenkov and Eleaness Christinakis can emerge and in general we are very optimistic about the sport, concluded Mr. Theocharides.
economytoday.sigmalive.com